I totally get why companies market to children. Children are easily smitten by ads and will nag their parents to buy whatever it is they want. Put Pie, my 3-year-old, is a sucker for advertising. In the evenings when I’ve put my younger daughter Luna Pie to bed and I’m DONE, I let the television babysit while I get on the computer. Periodically I’ll hear, “Mama, mama, mira…look. I want that. Peeze can I have that? Peeze?!” Usually it’s for a toy and I’ll answer with a “maybe” or “save your money and maybe you can buy it for yourself.”
The other day I heard the familiar, “Mama, mama, mira…look!” I look up expecting to see a make-your-own-stuffed-animal kit or something along those lines, but instead I see an ad for Life Alert and Put Pie has a desperate crazed look on her face and she’s pleading, “PEEZE MAMA, PEEZE. I WANT ONE!”
Apparently, Put Pie is worried that she might fall and won’t be able to get up. I started laughing hysterically which just made her even more adamant about her request.
Good going Life Alert, you have created a life long desire for your product in a 3-year-old. One day she will proudly sport your pendant.
Seriously, why is a Life Alert commercial playing on a channel that only shows cartoons? Strange and yet I remember the following commercial from childhood, too.