So the other day I want to find a way to edu-tain my toddler while I ride my stationary bike. I decide to go online and look for Pocoyo videos. Pocoyo is an animated character that speaks Spanish. I’m doing my best to teach both of my daughters Spanish, but it’s tough when I’m the only one around them that speaks it. Perfect, right? I can get some exercise and my daughter can watch some ‘toons in Spanish and see that it’s not only a language her mother speaks.
Anyway, I go to Google and ask it to find me some Pocoyo videos for free, but I know nothing is truly free and I’m prepared to deal with some advertising. No biggie. I hit the jackpot at Dailymotion.com; they’ve got all kinds of Pocoyo videos. I put one on and sure enough we have to watch an ad first, for get this: Plan B birth control. I find this an odd choice for a kids video. Are they trying to get my kid to bug me incessantly until I buy Plan B birth control? It’s a little late for that option as far as I’m concerned and I’m hoping my daughter won’t have any need for it in the immediate future.
She watched a few Pocoyo videos that day and they were all advertising Plan B. Every time the ad would play my daughter said, “What happening, Mama?” I don’t really want to get into a conversation with an almost 3 year old about unplanned pregnancy and how sometimes your regular birth control might fail, so you might need a back up in the next 72 hours. So I just said, “Oh, it’s a commercial.”
Before writing this post, I went back to see if maybe the inappropriate advertising was just a one time deal. Nope. Today I got an ad for beer. I have no problem with birth control or beer or ads for either, but honestly shouldn’t you know your target audience? Choose appropriate advertisers. I really think the advertisers are wasting their money because there is no way that my daughter is going to be able to buy Budweiser at the corner store without a fake ID and even then I don’t think she can open the cooler by herself.