The business side of blogging has been occupying quite a bit of my time lately. I love blogging. Love it! I do it for free most of the time, but on occasion I do get compensated. Trust me, it’s nothing big, but it’s something and I would love for that something to grow into something more.
I’ve gotten free products, a trip, gift certificates, and cold hard cash. For the most part, I have not gone looking for these opportunities, they have found me, but I’ve decided to get more organized about the whole thing and started the year by (amongst other things) updating my disclosure policy.
Since my family likes to eat and I like to be able to feed them, I have no qualms about pimping myself and my blog out because I still get to choose what I say yes to, I am honest, and I only write about products or services that I can incorporate into a post that is personal. This blog is a reflection of me, not a billboard. If I have nothing to say about a product or service that relates to my life then I pass.
Anyway, in the spirit of full disclosure, I thought I would share my disclosure policy on the front page once before it goes to live in its own little corner of my blog. If you are a regular reader it might be of interest to you or if you are working on your own disclosure policy it might be of use. The policy I was using before was pretty standard, you’ve seen it on many blogs. I wanted to create one that was more a reflection of my “brand” and showcased a little more of my personality. So without further ado, UnknownMami.com’s disclosure policy…
This blog is a personal blog written and edited by me. I am Unknown Mami, the most interesting woman in the world. I can not tell you my real name because then I wouldn’t be “unknown”, but if you have questions about this blog, please contact me at firstname.lastname@example.org. I promise the real me will read your email.
I like to blog and have no problem accepting payment for blogging. This blog accepts forms of cash advertising, sponsorship, paid insertions, contextual advertising, or other forms of compensation.
Blog topics will sometimes be influenced by sponsorship. For example, if a site about clothing sponsors a post I will write about clothing (keep in mind that I am naked under my clothing). The post topic may be inspired by the sponsorship, but the content will be mine and the opinions expressed will be honest. I respect my readers and will not compromise my credibility. I only accept sponsored posts about things I can tie into my life experience or feel that I can write an interesting piece about because in the end this blog is all about me, not the sponsors. All sponsored posts will be identified.
I am compensated to provide opinions on products, services, websites and various other topics (good thing I happen to be opinionated). Even though I receive compensation for certain posts or advertisements, the opinions, findings, beliefs, or experiences shared about those topics or products will always be honest. The views and opinions expressed on this blog are mine and mine alone (unless you share them too and then it’s just a coincidence). I do not claim to be an expert on anything other than myself and what I like. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
My life is a conflict of interest, so it is quite possible that this blog will contain content which might present a conflict of interest or not.
That’s all I have to disclose for now. This policy can change without notice.
There you have it. You can no longer claim ignorance.
And now a little link love you might find helpful if you are creating your own disclosure policy:
- A Screamingly Effective Blog Disclosure Policy: How (and Why) To Get One : great inspiration for why you should not waste the opportunity to sell your blog persona, also provides links to well-written examples.
- How to Write a Blog Disclosure Policy: pretty much does what it say.
- DisclosurePolicy.org: will generate a policy for you. It is pretty standard, but you can use it as a template (I did).
Wait! One more disclosure: I am a nut for comments! Make my day, leave me one.